November 21st, 2005
| | Posted in Music
The other day at the Oranges Band show I ran into Chris Applegren (the President of Lookout! Records) and had a great conversation with him about record labels, Lookout!, and the future of music and media in general. Talking with him inspired me to do something I’ve been wanted to do for a long time: start a small record label. And since salad days are back, I’ve decided this is as good a time as any, and it’s time get the ball rolling. I sent this email today to a bunch of friends who are either interested in music or work in the industry in some fashion or another:
i’m seriously interested in starting a record label as a personal side project. at this point, “cheap as free records” (working title) is just in the brainstorming stages, but my current thinking is as follows:
- get a website going
- start going to shows early to see opening/unsigned bands
- start playing shows so we can meet other new bands
- find a band i like that is unsigned and offer to make a record (most likely an EP) with them. i definitely don’t want to start with a band i am in because i want my first project to be completely objective.
- get studio time and possibly someone with recording/producing experience to help record and master the album.
- try to get the album distributed by the orchard, or cdbaby, which will get it on emusic, itunes, rhapsody, napster, etc. possibly sell only digital versions of the music (no actual CD pressing), depending on how it comes out and the cost involved.
- market and sell the record; use search engine marketing, see how much advertising on pitchfork/stereogum/tinymixtapes/etc costs. possibly myspace as well.
- rinse and repeat.
any comments, suggestions, ideas? most importantly, i was hoping you guys could keep your eyes and ears open for bands. please feel free to forward this on to anyone you think might be interested in 1) helping out, even just with advice, or 2) sending me a demo.
Any ideas or suggestions? I’d also love any advice, assuming you have some idea what you’re talking about. I’m aware this will most likely end up being a money sink but it should be a blast and hey, you never know until you try.